Appreciation in a sip...

It's funny to know what goes on in a consumer's mind. Working before as a marketeer and also in sales has allowed me to understand a little better the importance of the value of a brand. Branding has always been a topic that I would love to study and what makes it fun is to learn about brands that has existed for centuries and yet can be so successful today. I have to admit that I am one of those who are loyal to brands I believe in. Check my wardrobe and 90% of them are from Zara. If I want to buy a pair of shoes, the first shop I visited would be Aldo.

It's probably the same when it comes to drinking and eating. I have a certain favourite drink or a favourite restaurant. Although it looks like I am popping champagnes and wines all the time, in fact I am beginning to explore the world of beers. Beers are generally low in alcohol percentage (but some could easily go up to 10%), served cold and it makes a refreshing drink in summer or warm weather like what we have here. There is just thousands of variety of beer out there and I don't think one would ever get bored of trying.

 The pic of me when I first started drinking Kilkenny 2 years ago.

When it comes to ale, Kilkenny would always be on my mind because I enjoy its full-bodied, distinctive taste that with a nitrogenated creaminess and surge. It's an appreciation in a sip. A drink is not just a drink. It means more to me because I take my alcohol seriously and I need to know what I am consuming and thus I did a little research on Kilkenny.

Kilkenny originated from a city called Kilkenny in Ireland. Did you know that Kilkenny is even older than some countries with a history dating back to the 14th century? It was originally brewed by the St Francis Abbey monks in the 14th century and it was only during the reign of Henry VIII that forces the Abbey to close. Then in the 1705, the Smithwick family discovered the wonderful brew and started to commercially produce Kilkenny which is known as "The Cream of Irish Beers".

 

You can find all the information and fun facts you'll need to know from their Kilkenny Facebook page here. The page has really interesting posts of Kilkenny for every occasion and sometimes there are jokes that we never heard of from this part of the world.

With 300 years of brewing legacy, it's no surprise that Kilkenny comes to mind when someone mentions the word " Irish ale". What sets Kilkenny apart is that it is nitrogenated whereas most brews are carbonated. It's difficult to miss a Kilkenny due to its distinctive red hue and a velvety smooth, creamy head. These features are due to it being brewed with a 100% Irish malt which is mildly baked in the brewing process.

 

A sexy date?

One sip of Kilkenny, a premium Irish ale, with three centuries of brewing perfection is all it takes for the discerning few to appreciate the finer things in life. That's the value of a brand that endures the test of time. Drinking ale is more than just quenching the thirst for some. It's an appreciation in a sip. 

  

The tutorial will guide you through the pouring. There are two steps and the perfect pour, first you pour 2/3 of the glass full, then let the ale sit until the foam goes down. The difficult part is the remaining of the pint and it is a short pour where you have to make sure the ale doesn't overflow.

I recently found out that Kilkenny Malaysia has a very fun Facebook page and you can learn about the Irish culture, cuisine and also the pubs and drinks. I learnt how the ale is made and I also enjoyed the jokes about the Irish that they posted on the Facebook. So check it out and you'll be surprised by what you can learn here.